An image forming apparatus includes a first image forming unit configured to form a white developer image on a recording medium using a white developer, at least one second image forming unit configured to form at least one single-color developer image on the recording medium using at least one single-color developer other than the white developer, and a fixing unit configured to fix the white developer image and the at least one single-color developer image to the recording medium so as to form a white image and at least one single-color image. The white image may have a haze value that is higher than that of the at least one single-color image. The white developer may have a softening temperature that is higher than that of the at least one single-color developer.