A method and system for reporting a location of an asset. The method includes: receiving a location tracking request for the asset; dynamically determining a status of the asset; and allowing acquisition of the location of the asset based on the determined status. The method further includes: obtaining the location of the asset responsive to the received request and said allowing; and reporting the obtained location of the asset. The system includes: a reporting module for receiving a location tracking request for the asset; a status module for dynamically determining a status of the asset; and a tracking module for obtaining the location of the asset responsive to the determined status. The reporting module reports the location of the asset responsive to the received location tracking request.