A server constituted a processor and a server memory, the processor arranged to: provide a selectable plurality of attributes, the plurality of attributes stored on the server memory; provide, for each selected one of the plurality of attributes, a selectable plurality of values, the plurality of values stored on the server memory; and generate an archetype responsive to the selected values of the selected attributes. Preferably, a system exhibiting the server and a user computing station in communication with the server, is provided, the user computing station comprising a user input device, wherein each of the selected one of the plurality of attributes is selected responsive to the user input device, and wherein each of the selected one of the plurality of values for each of the selected one of the plurality of attributes is selected responsive to the user input device.