Systems and methods for sharing user profile information using tag clouds are provided in accordance with various embodiments of the present invention. A first tag cloud may be generated from attributes stored in a first user profile and a second tag cloud may be generated from attributes stored in a second user profile. A user may drag-and-drop attributes between the two tag clouds and, in response, the underlying user profiles may be updated. Tag clouds may thus present a user's media preferences in an attractive and compelling visual arrangement that, in some embodiments, also functions as an intuitive interface for copying preferences between user profiles.