A method, apparatus, system, article of manufacture, and computer-readable storage medium provide for the ingestion of personalized information to provide customization. A request to customize a user's interactive experience on a website or application is received from a user. Personalized information based on a user's activities is ingested. The user activities are independent from activities on the website or application. A database is searched based on the personalized information and search results are produced. The user's interactive experience is customized based on the search results.