A method, an apparatus and computer readable storage media facilitate establishing an email thread utilizing an email application used by a client device that communicates with other client devices across a network, where the email thread includes at least one email circulated to a group of users over the network relating to a discussion topic. The email application is linked with a synchronous communication application so as to establish a real-time discussion between at least some of the users of the group in relation to the topic utilizing the synchronous communication application and so that each email of the email thread is accessible via a graphical user interface associated with the synchronous communication application.