A Universal Serial Bus (USB) modem/Wireless Wide Area Network (WWAN) device is provided that when connected to a host device, presents itself as an Ethernet endpoint to the host device, without requiring additional software/drivers to be downloaded to the host device. Embedded in the USB modem/WWAN device are various modules that provide functionality allowing either automatic connection to the Internet or redirection to a local Web User Interface (UI) that a user may employ to configure the USB modem/WWAN device and/or manually connect to the Internet. Additionally, the USB modem/WWAN device employs predetermined rules to determine whether or not/how the redirection occurs, including in scenarios where wireless connectivity to the Internet is unavailable.