The present invention discloses a method, an apparatus, and a communication system for transmitting graphic information. In the technical solution of the present invention, the graphic information carries a hyperlink and an identifier of the hyperlink so that when the terminal receives the graphic information, the terminal may judge, according to the identifier of the hyperlink, whether the hyperlink has been processed, and the terminal requests the graphic from the network according to the hyperlink only when determining that the hyperlink has not been processed, therefore ensuring an effective decrease in bandwidth consumption of broadcast or multicast channels, effectively avoiding repeated processing and presentation of a same hyperlink by the terminal, and reducing the complexity of the processing of the terminal.