A system and method for orchestration of customization for a user experience is disclosed. The apparatus in an example embodiment includes identifying a plurality of modules included in a webpage; discovering dependencies between each of the modules of the plurality of modules; designating at least one module of the plurality of modules for retaining dependency state information, the dependency state information including information indicative of states of dependencies between modules of the plurality of modules; and executing the modules of the webpage in an order indicated by the dependency state information.