A media content broadcast blackout control method, comprising receiving a retune message requesting a blackout of a primary media content broadcast in specific regions, generating a playlist for each region comprising a content key wrapped in a region-specific media key, wherein the content key in the playlists for regions that are not subject to the blackout is configured to access the primary media content broadcast, and the content key in the playlists for regions that are subject to the blackout is configured to access an alternate media content broadcast, providing the playlists to client devices within each region, providing the primary media content broadcast to client devices whose region-specific media key unwraps the content key for the primary media content broadcast, and providing the alternate media content broadcast to client devices whose region-specific media key unwraps the content key for the alternate primary media content broadcast.