A system for supporting entertainment distribution via at least one network comprises a content provider (100) for distributing a program; a metadata provider (102) for distributing metadata, the metadata including a content reference identifier of the program and data relating to ambience complementing the program. The system further comprises a user terminal (118) comprising an input (106) for receiving the metadata; an input (106) for receiving the program using the content reference identifier; a rendering unit (116) for rendering the received program; an ambience generator (108) for generating an ambient effect different from audio or video; and an ambience controller (110) for controlling the ambience generator synchronously with the rendering of the content, based on the received data relating to ambience complementing the program.