Methods for automating the entry of password information and other user credentials into native and web-based computing applications are described. In some embodiments, an end user identity and a corresponding authentication level may be determined during an unlock event or during operation of a computing device. The end user identity may be determined by capturing biometric characteristics of an end user of the computing device (e.g., by performing facial recognition and/or voice recognition). Upon the detection of an authentication request from an application running on the computing device, the end user identity and the corresponding authentication level may be used to acquire and provide user credentials for authenticating the end user to the application.