An apparatus for feeding a product to be packaged to a packaging machine provided with a dosing unit, comprises a lifting arrangement suitable for lifting and moving at least a container of the product in such a way as to connect the container to the dosing unit to transfer thereto the product contained in the container; a method for feeding a product to be packaged to a packaging machine provided with a dosing unit by the apparatus, comprises the steps of introducing a container of product inside the apparatus, fixing the container to a lifting arrangement of the apparatus, moving the container using the lifting arrangement in such a way as to connect it to the dosing unit, transferring the product contained in the container to the dosing unit.