A pulling rope fixing structure includes a handle, a grip rope, a fixing device, an elastic element and a pulling rope. The handle is a hollow tubular body with the grip rope passed through the handle; the grip rope has first and second ends with first and second openings respectively; the fixing device includes a retaining ring and a fastening element, and the fastening element has a hollow sleeve passed into the first and second openings and operated with the retaining ring to fix the grip rope. The elastic element is installed in the hollow sleeve and has a penetrating hole for passing the pulling rope and separating the pulling rope from the fixing device. The pulling rope not in a direct contact with the metal fixing device will not be worn directly during exercises, and the service life of the pulling rope can be extended effectively.