Image recognition methods, apparatus and articles or manufacture to support shelf auditing for consumer research are disclosed herein. An example method disclosed herein comprises comparing an input image depicting a shelf to be audited with a set of reference images depicting reference shelves displaying respective sets of reference items, identifying a first reference image from the set of reference images that has been determined to match the input image, and determining an initial audit result for the shelf depicted in the input image based on a first set of reference items associated with the first reference image.