A system for running an application on a mobile device may include a mobile device having an application associated with a service provider, a computing device in communication with the mobile device and a computer readable storage medium in communication with the computing device. The computer readable storage medium may have one or more programming instructions for determining an inactive time associated with the mobile device, determining whether the inactive time is equal to or greater than a threshold value and in response to the inactive time being equal to or greater than the threshold value, sending a message to the mobile device. The inactive time may represent a length of a period of inactivity associated with the mobile device, and the message may include one or more instructions to activate the application.