A shift device includes: a shift lever which is installed in a vehicle, and which is configured to automatically return to a reference position from a neutral position; a position detecting unit which is configured to detect that the shift lever is placed at the neutral position; and a setting unit which is configured to: set the vehicle to a neutral state when the shift lever is held at the neutral position for a specified time or more; set the vehicle to the neutral state when the shift lever is placed at the neutral position a plurality of times within a predetermined time.