An approach for recommending one or more content items for consumption during travel based on one or more travel times associated with one or more travel routes is described. A content item recommendation platform determines one or more travel routes associated with at least one device, at least one user of the at least one device, or a combination thereof. The content item recommendation platform further causes, at least in part, a recommendation of one or more content items based, at least in part, on one or more travel times associated with the one or more travel routes.