The disclosed techniques can provide users with a tool having an integrated, user-friendly interface and having automated mechanisms which can reveal correlations between data streams to the users in a clear and easily understandable way, thereby enabling the users to easily digest the vast amount of information contained in activities within one or more network, to understand the correlations among the activities, to stay informed and responsive to current or new trends, and even to predict future trends. Among other benefits, the disclosed techniques are especially useful in the context of discovering impacts of social networking activities on other types of commercial activities.