A method of operating a content management system, the content management system including a central server and a plurality of content servers connected to the central server, each content server associated with a respective location, the method including receiving data at the central server for distribution to at least one of the content servers, accessing user information relating to one or more users at one or more locations, determining, from the user information, whether the received data is relevant to each user, and transmitting the data from the central server to one or more content servers according to whether the data is relevant for users at the respective locations of the content servers.