Systems, methods, and computer-readable media for determining the Internet search popularity of an entity are provided. Embodiments of the present invention include receiving a group of Internet search records and assigning a popularity ranking based on the number of times an entity descriptor associated with an entity occurs within the group of Internet search records created over a designated time period. An entity descriptor is one or more terms commonly used to identify an entity. The trend in an entity's popularity rank may also be calculated. An entity's popularity rank and trend in popularity rank may be presented in a graph or in a list.