A system and method of managing interests and activities of residents and potential residents in a multi-unit building are provided. The method comprises: creating and maintaining a first set of records in the database for tenants, each record in the first set of records including fields for a name, contact information, building and interests; creating and maintaining a second set of records in the database for buildings, records in the second set including fields for a building name, address and amenities; creating and maintaining a third set of records in the database for activities, records in the third set including fields for an activity name, organizer, site, participants and activity details; analyzing the database to identify a set of tenant records in the first set of records that match an activity in the third set; and generating and sending notifications using contact information in the set of tenant records relating to the activity.