Techniques for facilitating a real-time virtual interaction between two or more users are provided. The techniques include extracting a dynamically changing context from two or more users, wherein the context comprises at least one of user-provided information and one or more items related to at least one of current activity and past activity of the two or more users, analyzing the context from each user to create a classification for each user, comparing the classification for each user with a classification for each additional user, wherein comparing comprises ordering each user in terms of closeness to each additional user, and using the ordering of each user in terms of closeness to each additional user to facilitate a real-time virtual interaction between two or more users. Techniques are also provided for generating a database of one or more user classifications.