A wireless power supply apparatus generates an electric signal frequency-modulated or otherwise phase-modulated according to a transmission-side code that is determined beforehand with a wireless power reception apparatus. The electric signal thus generated is transmitted via a transmission coil so as to generate an electric power signal including any one of an electric field, a magnetic field, and an electromagnetic field. The wireless power reception apparatus receives the electric power signal using a reception coil. A control unit changes the impedance of a resonance circuit that comprises the reception coil and a resonance capacitor, according to a reception-side code that is to correspond to the transmission-side code.