Methods and arrangements of modifying spaces in virtual universes are discussed. Embodiments include transformations, code, state machines or other logic to receive data from a software agent in a virtual universe, directly or indirectly. The data may be based upon information automatically gathered from data stores outside the virtual universe, including account data and user profile data. The embodiment may also involve developing a user profile of the user in the virtual universe, based upon the data received from the software agent. An embodiment may also involve automatically gathering information from data stores external to the virtual universe. The information may include user account data and user profile information. The embodiment may also include aggregating data for generating the user profile in the virtual universe, based upon the information; and transmitting the data directly or indirectly to the virtual universe.