Provided is a method and system of modifying a digital image rendered on a display screen. The method comprises showing, at the display screen, a category menu shaped as a portion of an annular ring and including a plurality of category options, ones of the plurality of category options being cascadable onto the display screen via a rotational input action received at the processor of the computing device; receiving a first input selecting one of the plurality of category options; displaying, in the portion of the annular ring, a subcategory menu having a plurality of subcategory options associated with the selected category option, ones of the plurality of subcategory options being cascadable onto the display screen via the rotational input action, receiving a second input selecting one of the subcategory options, displaying, in an arched arrangement on the display screen, a plurality of product effect options associated with the selected subcategory option; receiving a third input selecting one of the product effect options; and automatically modifying the digital image by simulating application thereon of a visual effect associated with the selected product effect option.