An object is promoted by a governance domain, e.g., to a non-governance domain, by monitoring the object for a lifecycle state transition, publishing, using a processor, an alert as a feed if the monitored object transitions from one lifecycle state to another lifecycle state and exposing an application programming interface through which a production service registry obtains a copy of the monitored object. Correspondingly, a non-governance domain obtains an object through feed-based promotion by subscribing to a feed including information about lifecycle state transitions of an object of interest to the non-governance domain, where the feed is from a governance domain, monitoring the feed for alerts on the object transitioning lifecycle states, notifying a promotion handler on the non-governance domain that the object has transitioned lifecycle states and obtaining the object from the governance domain.