A system and method for search engine optimization includes monitoring a website for changes in content; logging traffic to the website; analyzing data regarding the traffic to determine a relationship between the content and traffic changes; monitoring ranking of the website in search results where a specific search keyword is used; aggregating data regarding using a selected keyword and ranking of the website in results of searches including that keyword; analyzing the data to determine a relationship between the keyword and the ranking; and displaying those relationships. The website may also be monitored for changes in a number of links to the website; data regarding the links is analyzed to determine a relationship between changes in the number of links and changes in traffic. A benchmark may also be calculated; the effect of changing website content and/or changing the number of links is evaluated according to the benchmark.