A computing system has a user interface allowing a user to view and input data related to concepts in a knowledge area associated with the user, an observation sub-system to centralize data and to identify a plurality of knowledge concepts, a conceptualization sub-system to generate a plurality of nodes within an ontological mapping, wherein each of the nodes corresponds to a certain one of the plurality of identified knowledge concepts identified by the observation sub-system, a relationship identification sub-system to create relationships between at least some of the plurality of identified knowledge concepts, and attribute affinity weights to the relationships, a change refinement sub-system to modify at least one of the plurality of nodes, affinity weights and relationships based upon information associated with the user, and a non-transitory knowledge store to store the information associated with the user pertaining to a sub-plurality of the plurality of identified knowledge concepts.