A method of printing feeds a receiver through a print head area using a pair of feed rollers comprising a pinch roller and a capstan roller. A preselected tension is maintained on the receiver that is supplied to the feed rollers by controlling a rotation speed of a supply roll that provides the receiver to the feed rollers. The receiver is printed and reverse fed in an opposite direction while controlling the tension of the receiver in response to a tension of the receiver that exists between the feed rollers and the print head area during the step of reverse feeding. Maintaining the tension includes providing a motor having a torque limiter.