According to one embodiment, a behavior estimation apparatus includes a storage unit, a first calculation unit, a second calculation unit, and an estimation unit. The storage unit stores first data collecting power values consumed by a consumer in a period. The first calculation unit calculates second data representing a frequency of each power value by using the first data. The second calculation unit calculates a first threshold to divide a first power value from a second power value which is larger than and next to the first power value, among power values corresponding to maximal values of frequencies included in the second data. The estimation unit obtains a power value consumed by the consumer in an estimating period, and estimates the consumer's behavior status in the estimating period by using the power value and the first threshold.