In some embodiments, an apparatus includes device functional circuitry to perform at least one service; and network interface control circuitry to control interaction between the apparatus and a network. The network interface control circuitry includes a service discovery module to (1) send a presence announcement message to be transmitted outside the device to let other devices outside the device know of services the device may perform and (2) to receive presence announcement messages from the other devices outside the device to learn what services to the other devices may perform. In some embodiments, the network interface control circuitry includes a dynamic connection management module. Other embodiments are described and claimed.