Invention Grant
- Patent Title: Method and apparatus for storage and insertion of advertisements
- Patent Title (中): 用于存储和插入广告的方法和装置
-
Application No.: US14173244Application Date: 2014-02-05
-
Publication No.: US08925008B2Publication Date: 2014-12-30
- Inventor: James M. Rogers , William C. Versteeg
- Applicant: AT&T Intellectual Property I, L.P.
- Applicant Address: US GA Atlanta
- Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee: AT&T Intellectual Property I, L.P.
- Current Assignee Address: US GA Atlanta
- Agency: Toler Law Group, PC
- Main IPC: H04N7/10
- IPC: H04N7/10 ; H04N7/025 ; H04N21/81 ; H04N7/16 ; H04N21/432 ; H04N21/458 ; H04N21/45
Abstract:
A method includes detecting a substitution signal at a device and inserting an advertisement into a media stream in response to detecting the substitution signal. The advertisement is selected based on an advertising fee associated with insertion of the advertisement into the media stream. The advertising fee is a first fee when the advertisement is a local advertisement for a provider of a product or service and the advertisement is to be inserted at a first location in the media stream that follows a national advertisement for the product or service. The first fee is distinct from a second fee that is associated with insertion of the local advertisement at a second location in the media stream.
Public/Granted literature
- US20140157310A1 METHOD AND APPARATUS FOR STORAGE AND INSERTION OF ADVERTISEMENTS Public/Granted day:2014-06-05
Information query
