A method and device for providing a child in a crib, with self access to a feeding bottle. A retaining receptacle, preferably insulative, for a baby bottle is provided with an open top and of an inner dimension suitable for accepting and retaining a baby bottle therein for child removal of the bottle by either lifting or tilting and dragging it out. The receptacle is provided with a releasable fastening element or elements such as hook and eye fasteners to enable the retaining receptacle to be securely fastened to one or more fixed position crib elements such as upright bars, slats or the frame to fixedly hold the retaining receptacle in an upright position at a position in the crib adjacent and accessible to a child placed therein.