A vehicle ceiling structure includes a ceiling interior material that covers a curtain shield air bag with a terminal side, an assist grip is attached to a body panel through an attachment hole provided in the ceiling interior material and an attachment portion is provided on the assist grip. The attachment portion is in contact with or faces an outer circumference of the attachment hole in a surface of the ceiling interior material in a vehicle cabin side. The vehicle ceiling structure on a surface thereof in a vehicle cabin outer side, has an annular groove facing the outer circumference of the attachment portion such that the annular groove surrounds the attachment portion.