A vehicle seat includes a seat main body, a heating portion provided in the seat main body, a degree-of-contact measuring portion that measures a degree of contact between the seat main body and an occupant seated on the seat main body, and a control portion that controls an amount of heat output from the heating portion such that the amount of heat increases according to an increase in the degree of contact between the seat main body and the occupant, and decreases according to a decrease in the degree of contact between the seat main body and the occupant.