In embodiments of the present invention, improved capabilities are described for displaying and managing dynamic, multi-media, video content presentation on an architectural scale. Methods and systems described include associating a video display with an advertising marketplace and leasing rights to a video display. A plurality of physical panel, rod, curtain, blade, and fin video display arrays are described, as are methods and systems for managing and editing video for display and powering a video display that is associated with an architectural feature.