A system for controlling ambient light effects comprises a receiving device including at least one processor programmed to parse incoming video content to detect at least one portion of the incoming video content and determine at least one ambient light effect to be associated with the portion of the video content. The system further comprises a home automation controller in communication with the processor and at least one lighting device in communication with the receiving device and the home automation controller. The processor of the receiving device is programmed to send a command to the home automation controller specifying the ambient light effect determined by the processor to be associated with the portion of the video content. The lighting device generates the ambient light effect specified in the command when the portion of the video content is displayed to a user.