An image processing apparatus includes a designating unit that designates a color to be output in a target color, an analyzing unit that extracts, with regard to input image data, coordinates of a location to be output in the designated target color, and page information that specifies a page that includes the coordinates, a colorimetry unit that measures a color of an image that is on a page prior to a page with respect to which the color to be output in the target color was designated, and that was obtained by forming an image based on data including the designated color, a generating unit that generates correction data for approximating a color resulting from the colorimetry to the target color, and a correcting unit that corrects color data of the location in the targeted page to be output in the target color.