A method for limiting a transmission rate is provided. The method includes receiving a pause management message comprising pause scheduling information including a pause time at which an uplink transmission of a data frame is to be paused and a paused duration indicating a duration during which transmission of the data frame is to be paused, and pause station information indicating a station which is to pause transmission the data frame, from an access point (AP); and pausing transmission of the data frame during the paused duration starting from the pause time according to the pause management message, and then resuming transmission. According to exemplary embodiments of the present invention, a transmission rate limiting mechanism suitable for a VHT WLAN can be provided.