Invention Grant
- Patent Title: System and method to customize a connection interface for multimodal connection to a telephone number
- Patent Title (中): 系统和方法来定制用于多模连接到电话号码的连接接口
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Application No.: US13677248Application Date: 2012-11-14
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Publication No.: US08929522B2Publication Date: 2015-01-06
- Inventor: Matthew Berk
- Applicant: Marchex, Inc.
- Applicant Address: US WA Seattle
- Assignee: Marchex, Inc.
- Current Assignee: Marchex, Inc.
- Current Assignee Address: US WA Seattle
- Agency: Perkins Coie LLP
- Main IPC: H04M11/00
- IPC: H04M11/00 ; H04M3/42

Abstract:
A system and method for customizing a connection interface that is displayed to a user and provides multiple modes for the user to connect to a telephone number. The multimodal connection interface may be triggered by a GUI event, such as the user selecting or pointing to a telephone number in a displayed web page. The connection interface provides multiple options for the user to connect to the phone number, such as by mobile phone or computer. In some embodiments, the system uses advertiser-defined rules to present a connection interface that includes additional details about the advertiser that is associated with the telephone number. In some embodiments, the system uses publisher-defined rules to present a connection interface that includes information about the advertiser as well as other related businesses.
Public/Granted literature
- US20140133639A1 SYSTEM AND METHOD TO CUSTOMIZE A CONNECTION INTERFACE FOR MULTIMODAL CONNECTION TO A TELEPHONE NUMBER Public/Granted day:2014-05-15
Information query