Aspects disclosed herein relate to improving near field communication (NFC) device positioning for performing a NFC action based on one or more sensory cues. In one example, a NFC device may be equipped to detect that a device is attempting to perform a NFC action to communicate with a remote NFC device and may provide a first sensory cue to indicate a first location on a first surface of the device corresponding to an antenna location on a second surface of the device in response to the determination that the device is attempting to perform the NFC action. The NFC device may be further operable to determine a type of NFC action the device is attempting to perform and provide a second sensory cue indicating a second location on the first surface of the device based on one or more factors associated with the determined type of NFC action.