A method, apparatus and computer program product are provided in order to provide measurement reports on a more timely basis. Additionally, the method, apparatus and computer program product may provide measurement reports without first having initiated a cell reselection process. As such, the network entity, such as a radio network controller (RNC), may provide increased control in regards to the mobility procedure, such as cell redirection or handover, based at least in part upon the measurement result. From the perspective of a mobile terminal, one method includes receiving instructions to perform a cell update procedure based upon a new measurement. In response to obtaining the new measurement, the method also includes causing the cell update procedure to be triggered. In this regard, the cell update procedure includes provision of a cell update message that includes measurement results.