A method, apparatus and computer program product are therefore provided according to an example embodiment to provide a cellular based ITS environment. In this regard, a method includes causing a secondary cell carrier (SCC) to be configured for a mobile terminal located in a vehicular target area. The method of this embodiment may also include causing the SCC to be activated by signaling a vehicular fast activation block (VFAB). The method of this embodiment may also include causing the SCC to deactivate based on a signal strength measurement, received from a road side unit (RSU), in an instance in which the signal strength measurement does not satisfy a predetermined threshold over a measurement period based on a timer.