A multimedia service providing method in a telecommunication network is disclosed. In one embodiment, the method includes (a) communicating, at a message providing server, data with first and second mobile terminals in an Internet protocol (IP) based mobile communication network, (b) receiving, at a message providing server, a short message from the first mobile terminal, wherein the short message indicates that the first mobile terminal requests a multimedia service from the second mobile terminal, and wherein the short message comprises a predetermined header field to determine whether the message requests the multimedia service and (c) transmitting the short message to the second mobile terminal, wherein the transmitted short message is configured to control the second mobile terminal to set a packet data protocol (PDP) session, for performing the multimedia service, with the first mobile terminal.