Geospatial compatibility between consumers and providers of goods or services is identified. The system allows consumers to find service providers with service areas encompassing their location or merchants within a desired shopping area, and allow consumers to query about consumers within a specified area, for example to identify a potential customer base or consider regional advertising. A digital map interface allows users to enter one or more locations or areas of interest and later performs location or area additions, modifications or removals. The system provides the geospatially matched consumers and vendors with information on how to contact one another, but is kept simple by leaving actual contact between the matched parties to separate outside communication channels independent of the system. Processing requirements are reduced by pre-calculating an inner rectangle for complex polygon geographical areas so that simple point-rectangle calculations can confirm locations within the area as being within the polygon.