According to some embodiments, an event having an association with a financial instrument may be identified. The event may then be classified into at least one of a plurality of predefined event classes, each predefined event class being associated with a set of similar events. Media data associated with media coverage of the event may be retrieved and data elements may be extracted from the media data, wherein the data elements include at least one quantified communication parameter including at least one of a short term media coverage volume, a publication weight, a tonal balance, and an impact of available photographs. A prediction of the upcoming media coverage of the event may be generated, including a predicted volume and tonality of the upcoming media coverage, wherein said prediction is generated using a modeling computer system, a numerical model, said extracted data elements, and information about said predefined event class.