A system for associating metadata with at least one media file is provided. The system includes a memory storing transcription information associated with the at least one media file, at least one processor coupled to the memory, and a component executed by the at least one processor and configured to associate metadata with the at least one media file by storing an association between the transcription information and the metadata within the memory. In the system, the transcription information may be synchronized with the at least one media file and the association engine may be further configured to associate the metadata with a portion of the at least one media file by storing an association between a portion of the transcription information and the metadata.