A method may include receiving unstructured content data related to a business entity by a networked service application; selecting, via a user interface of the networked service application and based at least in part on the received unstructured content data, a business template, the business template being a representation of a networked business object data structure having associations with structured data; and creating, by the networked service application, an instance of the networked business object by associating at least some of the received content data with the business template and the networked business object associated with the business template.