Techniques are described for generating and displaying “super-emoticons”. Super-emoticons are similar to smileys in that they may be generated in response to a participant in a textual conversation entering a specific sequence of textual characters. However, super-emoticons differ from smileys in that super-emoticons are programmed to demonstrate more sophisticated behaviors, including but not limited to: moving out of the text insertion location, interacting with other display elements, interacting with users, changing appearance based on context, exhibiting randomly selected behaviors, and making use of information from services.